The Commercial Athlete
The Commercial Athlete Program - Clubs & Associations
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This course will teach your athletes how to build, execute and commercialise their Personal Brands.
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Providing them with the tools to build their own profiles and support the brands of their Clubs, Leagues, Associations and sport.
Trusted by 300+ athletes at State, National & International levels
Why The Commercial Athlete Program?
Whether you're a Club, Players Association, National Governing Body, Sporting Federation or Player Management Agency providing expert Personal Branding education to the athletes you support is critical.
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Your fans are 4x more likely to engage with your athletes' social accounts before your Clubs
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If an athlete understands their brand they'll be better at promoting yours and being a positive club and sport ambassador
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Educate your best sales tools (your athletes) with the why and the how to drive ticket sales, merchandise and attract sponsors
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The larger the athlete profile the more fans and potential sponsors are attracted
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Manage their wellness and transition by exposing them to dual career and post-career opportunities and networks
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Give them the "why" on effectively engaging with your sponsors
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By raising the profile of your athletes you in turn raise the profile of your club and affiliated sport
The Core of This Course...
BUILDING
YOUR ATHLETE BRAND
EXECUTING
YOUR ATHLETE BRAND
COMMERCIALISING YOUR
ATHLETE BRAND
COURSE CONTENT INCLUDES
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What is an Athlete Brand
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Why having a Personal Brand is important
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How to create a Personal Brand
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How to execute a Personal Brand
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Creating and managing an online profile
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Social media management
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Commercial opportunities available for athletes
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Working with the media
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Taking advantage of networks available
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Using a Personal Brand to maximise potential post career opportunities
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How an Athletes Brand impacts their supporting networks
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How to manage sponsorship & endorsement deals (3hr workshop)
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The end result is an athlete who understands how to build and manage their personal brands to boost their profiles and more effectively support the brands and Clubs they work with.
What Clubs & Associations Are Saying...
Highly recommend Agency X’s “Commercial Athlete” workshop. Carlie recently ran this workshop for the 2024 Sport Australia Hall of Fame Scholarship Holders – a group of elite junior athletes – and it was brilliant. The session was insightful and informative and gave the athletes practical advice on how to build their personal brand, manage social media, work with the media and everything in between. Carlie was engaging and dynamic and the content was all topical and relevant with real life examples which the athletes could easily relate to. The 2 hour session flew by! We will definitely be engaging Agency X to run this workshop for our Scholarship Holders again next year.
What Athletes Are Saying...
ADAM TAGGART
BRISBANE ROAR
Agency X provided us with some great knowledge to help improve our personal brand.
They demonstrated the untapped potential in Australian footballers social media presence and gave us some insight in strategic planning to get on top of it.
JORDAN O'DOHERTY
WESTERN SYDNEY WANDERERS
Good workshop took a lot out of it and I will begin working on advancing my profile.
JOHN ROBERTS
WESTERN SYDNEY WANDERERS
It was great and learnt a lot about owning your brand and also things that I didn't know about planning things during football.
MATT McKAY
BRISBANE ROAR
The Commercial Athlete Workshops run by Agency X opened my eyes to the opportunities and possibilities there are for every individual footballer to grow their brand through various avenues.
Carlie presented examples of successful athletes and ways to leverage yourself to the public. I wish I had this knowledge earlier in my career.
LIZ ELMASSIAN
AUSTRALIAN LADIES PROFESSIONAL GOLF
Loved every moment of it and would love to do another one in the near future on evaluating how we went with our branding.
Carlie was very engaging and you couldn't keep your eyes off of what she was talking about! She is a fantastic presenter and she really wants all of us to reach our potential.
COREY BROWN
MELBOURNE VICTORY
Great workshop, looking to pursue extra activity with this company.
STEPHANIE GILL
PLAYER DEVELOPMENT MANAGER
The Agency X personal branding and social media workshops highlighted the opportunity for individual footballers to leverage professionally and financially from consciously managing their brand.
In addition, Carlie painted a vision for the elite level football community to raise the stakes and produce better outcomes by setting new standards of engagement with networks. Players walked away with an understanding of what to focus on and some simple next steps to take to start elevating their brand.
DYLAN WENZEL HALLS
BRISBANE ROAR
I thought it was excellent and such insight in the athlete branding world, all staff were enjoyable to work with, professional and helpful.
Loved working with Agency X. Hope to work with them in the future.
SOME OF THE CLUBS WE'VE ALREADY WORKED WITH
How We'll Teach Your Athletes
The sad irony is that in the past, your athletes brand and social media education has probably mostly consisted of telling them what not to do, by instructors who haven't worked in complex environments.
That doesn't work!
We help them to discover the "why" and show them from doing the right things and how to use the tools and framework what is achievable.
They learn using easy-to-follow content, educational videos, and engaging hands on activities.
Based on our experience and research, we've designed our program to be an optimal learning experience.
What's Included?
ASIDE FROM EXPERIENCED AND EXPERT INSTRUCTORS
WORKBOOKS
Individual booklets for the athletes including key information, worksheets & checklists
GROUP
Access to the closed Facebook Group for athletes who want to share within the community
ACCESS
Access to the Agency X Team for any questions and assistance with what they have learned
DISCOUNTS
Discounts for individual programs and online courses
YOUR FACILITATOR
CARLIE MEDINA
Carlie Green-Medina is one of Australia’s most knowledgeable and inspiring athlete brand and marketing experts.
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Her marketing and leadership experience working with billion-dollar brands, professional athletes and entertainers never fails to enlighten, motivate, and inspire athletes to be more and achieve more with their careers.
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With over 15 years’ experience in marketing and branding, she provides an unprecedented level of experience and knowledge to athletes and the Australian sports industry.
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Carlie has helped over 100 athletes to build their personal brand, use the media and social media to build their athlete profiles and establish commercial opportunities, and most importantly inspiring them to act now.
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Carlie is passionate about seeing athletes maximise their opportunities within and outside of their sport. She shares her personal insights and vast experience to help athletes.
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With every interaction, she aims to provide athletes with useful insights, specific skills and knowledge that will assist them in succeeding in sport, business and life.
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Easy to work with, Carlie is a professional, who provides inspiration and practical skills that every athlete can implement straight away.
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